Why choose SureStop?

Each year in the United States, 100 children are killed in collisions while walking to or from school. Further, 25,000 children are injured in school zone accidents—over 100 each school day.

With rise of mobile phones, distracted driving is more of a safety concern than ever before. Drivers who are texting, talking, eating, or adjusting controls give less than their full attention to the road and are a danger to children in school crosswalks.

Crossing guards have reported that the number of drivers who have failed to slow—or even failed to stop—in a school crosswalk has increased in the past few years. Reading a text takes your eyes off the road for about 5 seconds, which at 40 mph (65 km/h) is long enough to cover a football field. The sooner a driver sees a crossing guard holding a sign, the sooner that driver can react and stop.

Sadly, not seeing a stop sign in time can be catastrophic. Each day in the United States, approximately nine people are killed and more than 1,000 injured in crashes involving a distracted driver. The safety of students, crossing guards and drivers is simply too important not to invest in a solution.

How SureStop's lighted stop signs can help

Blinking and flashing—known scientifically as temporal modulation—is a powerful tool in attracting attention. A standard unlighted sign can only reflect back available light—sunlight or headlights. SureStop's LED stop sign paddles generate their own light—blinking up to 60 times a minute. This flashing light is effective in attracting attention even peripherally.

Attracting attention so that drivers can react sooner is critical. At 35 miles per hour (56 km/h), the stopping distance for an average vehicle and a driver with average reaction times is at least 95 feet. In an eight-month study by the city of Phoenix, our lighted stop sign paddles were proven to be seen up to one half mile away.

Thank you for our SureStop signs. They provide great visibility for our crossing guards and are very helpful in keeping both our students and parents safe.

Bill Ullom, Facilities Manager, Sweetwater School

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